Relentless pursuit of easy.
After 30 years, we know guys and we know guys’ hair better than anyone. Our experts are 100% focused on innovations that take the hassle out of hair colour. Like our Shampoo-In Haircolour that gets rid of grey in 5 minutes.
Natural-looking results.
No matter what, guys want their colour results to look natural. Having a range of formula options is one aspect of getting you the results you want. But having the most expansive and inclusive shade range is also very important. That’s why we make the most shades — so you get your personal shade match. The right shade blends right in.